Ending the Illegal Trade in Wildlife Bo Derek, Spokesperson, Animal Welfare Institute; President, Bless the Beasts Peter Knights, Executive Director and Co-founder, WildAid WildAid's unique model of 'conservation through communication' reaches up to 1 billion people a week through donated media space and celebrity spokespeople from the world of movies and sport. With stars like Jackie Chan, Ralph Fiennes and Harrison Ford delivering the message 'when the buying stops, the killing can, too,' WildAid focuses on the debilitating demand of illegal trade. Legendary actress Derek and WildAid Executive Director Knights will describe the threats and extent of the illegal wildlife trade and WildAid's efforts to curtail it.